General Product Safety Regulation (GPSR) compliance for resellers
Starting 13 December 2024, the General Product Safety Regulation (GPSR) will take effect. This regulation is aimed at improving the safety of all consumer products sold in the EU, both online and offline. For businesses and sellers on platforms like Amazon, this means stricter safety and traceability rules, as well as new responsibilities.
The GPSR is an important step to make sure consumers in the EU are protected. While this can bring challenges for sellers, it also creates chances to build trust through better compliance.
What is the GPSR and why is it important?
The GPSR requires that all consumer products sold in the EU meet safety standards, even if they are not covered by other EU rules. This creates a broad “safety net” for EU consumers. Key points for marketplace sellers include:
- Product compliance: Making sure all technical documents and test reports are complete and meet safety standards.
- Product labelling: Following updated labelling rules.
- EU-based representative: Non-EU brands must appoint a representative based in the EU to handle compliance.
Our approach to GPSR compliance
As a B2B wholesaler, we are committed to helping our resellers meet these new requirements. Here is how we are handling compliance:
- Product categories We have divided our product range into three groups to make compliance easier:
- Brands outside the EU: These products need to have an EU-based representative to comply with GPSR rules.
- Brands within the EU: These products are usually compliant but still need their safety documents checked.
- Own brands: Our own brands (Profec, Flotide, Norsup, Torsino+, etc.) will be fully checked to make sure they meet all technical and safety rules.
2. Resources for resellers
We want to make the compliance process simpler for our resellers by offering:
- Product documentation: Downloadable product documents e.g. safety documents sorted by product number and name.
- Contact information: A complete list of all brands, including contact details for our own brands, to make accessing compliance information easier.
Partnering for compliance
We know these new rules can be challenging, and we are here to help our resellers make a smooth transition. By working together, we can:
- Meet GPSR compliance requirements.
- Build stronger trust with consumers.
- Protect our businesses and customers from risks.